Category: Final Project

Blog Post Campaign Objectives: Blog Campaign Objectives:  Blog Campaign outline the blog campaign aims to achieve three key objectives: generating awareness of the Tofino 25L dry backpack, fostering user interaction from potential customers, and cultivating a loyal community of brand advocates for Dry Culture. This multi-part campaign will unfold over a 12-month cycle, beginning with… Read more

Based on the research we have conducted, Instagram, Facebook, and TikTok came up as essential platforms for businesses, such as Dry Culture to target. As Dry Culture is mainly within the Canada region, from further research we found that Canadians are the most active users for Facebook Globally (Madenixa, 2024), which aligns with Dry Cultures… Read more

Section 2 – Website & Landing Page Content (60 Marks) Landing Page / Website The difference between a website and a landing page is the purpose they achieve and the target market we are trying to reach. Websites are like car dealership showrooms; they’re well-designed spaces that allow you to explore categorized sections of cars… Read more

Section 1 – Audience Definition (20 Marks) According to the Canadian Tourism and Market research report, the current adventure market is valued over $12 billion dollars ($12,397,950,000.00) (AMR, 2022). This niche market is a sizable and profitable industry to tap into.  This market is very valuable based on the most recent stats Can report. 2021… Read more