- As discussed in class, why do you feel Headlines are so important in web content? Please provide me with another headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you clicked on it. This cannot be the same headline as question #2 (8 Marks)
Headlines today play a crucial role for web content. First off, headlines act as a point of contact for the readers. A strong headline contains the power to attract the attention to potential readers, as a strong headline can bring people in due to curiosity and can help for further engagement with the content; an example being “10 reasons why you should invest in Meta” or “How to fix relationships”. Headlines are extremely important to web content as it can drive for more clicks onto the article, which leads to increased future traffic and stronger visibility for the content. If you were to create a weak headline, it may fail to capture the audience’s interest, which results to lower traffic and missed conversion opportunities. Another reason as to why headlines are so important in web content is due to them being able to convey the value idea of the content to the potential readers. With headlines utilizing strong power words that are specific to call to readers desires, they can effectively communicate the benefits of why you should be engaging with the content. An example being, if the headline were to highlight convenience, the headline can immediately resonate with the readers desire if they’re looking for efficiency. Power words such as “simple” and “quick” resonates with the content, as it expresses to the potential readers that the content within the headline will require minimal effort to read. With this, the headlines serve as a core aspect to the readers needs and/or desires, which helps guide them to click on the content.
Additionally, headline is extremely important for web content as they can help optimize search engines and media platforms. As discussed, effective headlines don’t only just grasp the attention of potential readers, but they also are made to include relevant keywords. With headlines utilizing keywords based on the content and if they address common searches from people throughout the internet looking for similar material, the headlines can improve the contents visibility online. Ultimately, headlines are important to help enhance the overall engagement and effectiveness of web content, especially in todays new and improving digital world.
Recently, I clicked on a headline posted from The Washington Post which said “How the “Who TF Did I Marry” series took over TikTok. While I was scrolling through TikTok a few days ago, I came across this trend of a women posting about their significant other, saying to the viewers who Tf did I marry? I wasn’t too intrigued with the TikTok video and later scrolled past it. Fast forward a few days to February 21st, I came across this headline that says “How the “Who TF Did I Marry” series took over TikTok, which captured my attention almost immediately as I was intrigued to know why the trend is taking over TikTok. The headline contained some of the key aspects we discussed in class about how to create a great headline, one being starting with the classic formula “how the”. This ultimately pushed me to click on the headline as it intrigued me to know how the series took over TikTok, it captured my attention and made me want more. Additionally, I clicked this headline because I knew by the headline implying “How the”, it said to me that if I were to click on this article, I would be provided with the insights about the trend and why it has blown up, which answers to my need of wanting more and curiosity. To sum this up, I clicked on this headline as it gave me a sense of curiosity to know more about why the series blew up on TikTok, as the “how the” intrigued me to click on it, and ultimately learn more about the series.
Article URL – https://www.washingtonpost.com/style/of-interest/2024/02/21/who-tf-did-i-marry-tiktok-reesa-teesa/
