- For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an introductory online campaign.
Please answer the following questions:
- What is your intended goal and why? (3 marks)
The intended goal of my blog post is to introduce my customers to my business, PurityLocksWindsor, and my amazing natural hair care products while emphasizing the amazing benefits of natural plant-based oil for achieving beautiful and healthy locks. Within the post I promote my range of plant-based oils and serum treatments that are created for various hair care needs, which aims to help inspire the customers to explore my products further to see the benefits that they can do to their hair. Ultimately, the goal of my businesses blog post is to invite my customers to join PurityLocksWindsor’s community, while also promoting a sense of understanding about my products.
- Who are you writing for and why? (3 marks)
In my blog post, I’m writing for people who are wanting to learn how to care for their hair, as well as people who are passionate about hare care and self-care, and people who are seeking organic and natural hair care treatments for their hair health. My blog post audience are interested in changing their hair with pure, plant-based products that help promote natural hair growth and healthy locks. I am writing for this customer base as I want to educate them about the benefits of my plant-based products, as they’re the demographic of people who are looking for answers to their hare care concerns.
c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
The kind of experience I will be creating for my visitors is an experience where they can fully connect in a hair care journey with the use of natural and organic ingredients. With me describing my products in detailed descriptions as well as their benefits, my visitors will experience like they’re starting a personalized trip of their hair care needs. I believe that by offering my visitors an immersive experience that is circled around the power of natural ingredients as well as the promise of amazing results, they will be more inclined to engage with my business, trust my products, ad become loyal customers.